In this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo’s VP of Marketing — is joined by this panel of experts:
These three industry insiders delve into the essentials of nurturing and converting event-generated leads, fostering communities for brand advocacy, and creatively repurposing event content to extend reach and engagement. Ruff-Bell shares insights on creating emotive experiences that foster long-term community engagement, while Kennada discusses the importance of audience data in shaping event content. Gaudini emphasizes the need for a strong sales enablement strategy and the benefits of diversifying content formats to cater to different audience preferences.
The conversation illuminates how to harness the power of events for sustained marketing success, leveraging technology and innovative strategies to maintain engagement throughout the year.
Here’s what you’ll hear about in this conversation:
Note: This podcast episode originally aired as a webinar in December 2023. Want to watch the webinar? It’s available on-demand here.