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The Bizzabo Podcast

Event Experience

We’re back for a new season! Join us for in-depth conversations with the event industry’s hottest leaders as we discuss their challenges, successes, and more.
Episode 46 / June, 2 2021
Event Leadership
46 | Keyana Kashfi, Spotify: High-End Virtual Experiences, Event Production, and the Power of Audio
Keyana Kashfi (Global Director, Experiential & Content Production, Spotify) takes us behind the scenes of Spotify’s Stream On event to discuss the power of audio and producing a unique virtual experience.

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Episode 28 / January 22, 2020
Event Leadership

28 | Chris Duke, Rubrik: Empathy in Events

Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and user conference, event exhibition strategy, and his final verdict on the latest entry in the Fast and Furious franchise.
Episode 27 / January 8, 2020
Event Leadership

27 | Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, Multiple Event Partners, and Bread

Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell yourself short when interviewing for your next role.
Episode 26 / December 18, 2019
Event Leadership

26 | Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership and speaking roles, and singing karaoke around the globe.
Episode 25 / December 11, 2019
Event Leadership

25 | Andréa Long, Twilio: Driving Diversity and Inclusion Through Events

Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, advice for underrepresented attendees, Ben & Jerry's, and the merits of weighted blankets.
Episode 24 / December 4, 2019
Event Leadership

24 | Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)

Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. #PinkSweats
Episode 23 / November 20, 2019
Event Leadership

23 | Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain

Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land.
Episode 22 / November 13, 2019
Event Leadership

22 | David Adler, Bizbash: Caviar, Gummy Bears, and the Future of Events

David (CEO and Founder of BizBash) discusses the most unconventional fundraising story that you’ll ever hear, how BizBash developed an event series from their online brand, tips for securing event sponsors and partners, what it means to be a collaboration artist, the value of events in a multi-channel marketing strategy, and restaurants.
Episode 21 / October 30, 2019
Event Leadership

21 | Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW

Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
Episode 20 / October 23, 2019
Event Leadership

20 | Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact

Devin Cleary, VP of Experiential Marketing at PTC, discusses how to use data and personas to grow an event, how to retain and hire top talent, how to use technology to design attendee-centric digital experiences, why events need to try harder when it comes to diversity and inclusion.
Episode 19 / October 16, 2019
Event Leadership

19 | Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat

Janna Erickson, Director of Events at Drift, discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders.
Episode 18 / October 9, 2019
Event Leadership

18 | Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event and View Your Event as a Product

Vasil Azarov, Founder of the Growth Marketing Conference, discusses how to launch an event from scratch, creatively collaborating with partners and sponsors, why you should look at your event as a product, and the best of Bordeaux wine.
Episode 17 / October 2, 2019
Event Leadership

17 | Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling

Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson went from being a pharmacist to a global marketing VP.
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